Trademark Search

Top 10 most valuable trademarks in 2018

What are the most valuable registered trademarks and which global trademark ranks #1? There are certainly different ways how to estimate the value of a company’s brand. Either way the best global trademarks are certainly far above average standards. Most of them are worldwide active and have international services and product bestsellers. In our short presentation we want to give you a slide information about the business size and an impression of each companies market value. The companies are the center of their nations economy and are surely Big Player all around the world.


These companies belong to to the largest companies in the world. Walmart e.g. is the largest company in the world if number of employees is the relevant number. More than 2,3 Mio. people work for Walmart. The greatest business measured by total earnings is apple (2016).

Apple was able to save 45,687 Bil. US $. The brand value which is presented in this Top 10 reflects the value of each business core brand. It is hard to say if this ranking is truly fair, but it should give a slight insight of how valuable these registered Trademarks are and what potentials they clearly have.

If you stick to harder and more earnings based numbers a quick jump in the list of wikipedia’s largest companies by revenue in the world might help you out. Our view is based on the brands, so that other points are included as well. Not surprisingly the number one in this list, is also #3 in revenue growth in the world.




#10 ICBC (Industrial and Commercial Bank of China)

Brand value: $59.2 billion
Percentage change from last year: +24%
Last year’s rank: 10

Employees: 461,749 (2017)

Revenue: (2017): 641.681 billion CN¥

Since 2008, China’s share of global registered Trademark brand value has increased from 3% to 15% , with ICBC (Industrial and Commercial Bank of China) holding its 2017 rank of the 10th most valuable brand in the world.

The ICBC is a state-owned bank in China and not only the largest bank in China but also in the world. It ranks number 1 in The Bankers Top 1000 World Banks as well. The ICBC is definitely a global trademark which will be interesting in the future as well.

#9 Walmart

Brand value: $61.5 billion
Percentage change from last year: -1%
Last year’s rank: 8

Employees: 2.3 million (2018)

Revenue: (2017): 500.34 billion US $

Walmart is losing value compared to 2017, with the future looking uncertain as the brand started 2018 by closing more than 60 of its Sam’s Club stores. Anyway the revenue growth is still above 3%.

#8 Verizon

Brand value: $62.8 billion
Percentage change from last year: -5%
Last year’s rank: 7

Employees: 152,300 (2018)

Revenue: (2017): 126.034 billion US $

Verizon is down 5% from where it was last year, and a big part of that is because it’s losing customers to smaller companies like T-mobile.

#7 Microsoft

Brand value: $81.2 billion
Percentage change from last year: +6%
Last year’s rank: 5

Employees: 131,300

Revenue: (2017): 110.36 billion US $

Microsoft has had a strong start to 2018, in large part due to its cloud service which is only second to Amazon’s. Despite this, it still is significantly less valuable than its top competitors like Apple and Google.

But the potentials of Microsoft are of course extremely high. So many employees and an product which is presented all over the world is a “Must-Have” and a global trademark at its best.

#6 AT&T

Brand value: $82.4 billion

Percentage change from last year: -5%

Last year’s rank: 4

Employees: 273,210

Revenue: (2014):  190,546 billion US $

Like Verizon, AT&T is also down 5% from what it was worth in 2017, and its likely for the same reasons too. To counter this, it’s expanding their entertainment sector.

# 5 Facebook

Brand value: $89.7 billion

Percentage change from last year: +45%

Last year’s rank: 9

Employees: 30,275

Revenue: (2014):  40,653 billion US $

Facebook is up 45% from last year when it was #9 on the list of most valuable trademarks. The brand is benefitting from the dominance of digital content, according to the report. 

# 4 Samsung

Brand value: $92.3 billion

Percentage change from last year: +39%

Last year’s rank: 6

Employees: 489,000

Revenue: (2014):  305 billion US $

Samsung held the #6 spot last year, and is climbing the ranks to become one of the most powerful tech companies in the world. In addition to the Galaxy phones, Samsung offers tablets, TVs, home appliances, home security, and more.

# 3 Google

Brand value: $120.9 billion

Percentage change from last year: +10%

Last year’s rank: 1

Employees: 85,050

Revenue: (2017):  110.86 billion US $ (Alphaabet Inc)

Google dropped down from #1 to #3, despite better-than-expected performance in 2017. At the end of the day, Google is struggling to keep up with the #1 brand because, while it champions internet search and cloud technology, it doesn’t focus as much of its energy on other sectors, according to the report.  

#2 Apple

Brand value: $146.3 billion

Percentage change from last year: +37%

Last year’s rank: 2

Employees: 132,000

Revenue: (2017):  265.595 billion US $

Apple defends the #2 ranking when it comes to brand value, rebounding after a 27% drop in 2017.  Nearly two-thirds of Apple revenue comes from the iPhone, making it essential for the phones to sell well if Apple wants to hold onto the #2 spot again next year, the report states. Still in 2018 Apple was able to make a 6,3% revenue growth. Quite impressive after having outstanding sales results in the years before.

#1 Amazon

Brand value: $150.8 billion

Percentage change from last year: +42%

Last year’s rank: 3

Employees: 613,300

Revenue: (2017): 177.866 billion US $

Sources: Inc.com, wikipedia.com

Up 47% from its 2017 value, Amazon is the largest online business by market capitalization and revenue. Beyond being an online retailer, it produces cloud infrastructure and electronics and is present in music and video streaming. In addition, the 2017 $13.7 billion Whole Foods acquisition took Amazon from the digital to the physical realm. Finally as already mentioned in the introduction the revenue growth of Amazon is most impressive: +30.8% in 2018. It is hard to imagine that amazon won’t find itself in an even more competitive environment in 2019. For 2018 amazon is our clear #1.


 

What about you? Which brand has impressed you the most? Feel free to write some comments below. For which trademarks have you been searching for?

Read more articles on this topic:

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4 easy ways to find fresh patents

 

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