Modern societies are more or less dependent on increase in value. In most of the western societies increase in value is only developing if new dimensions in a product are found, rudimental changes are applied or new inventions are embedded. The more innovative modern business organizations are the more successful they might be in market competitions. The questions are which organizational designs make growth more probable. Which organizations create ongoing inventions and which organizations only create value by mass market push strategies. Are innovative organizations more pull-orientated?