The best companies all around the world try to sell their products as good as possible. But in addition most of the companies are also trying to keep up their product’s uniqueness. In order to protect each product, product managers and research consultants are trying to find more and better product features to keep their products best… The achievements can be quite impressive. We are going to present some really innovative companies to you, that are actually trying to be as smart and as unique as possible. Sometimes the inventiveness can be measured also by sales growth rates. This also shows if the new inventions are not only brand-new features but also and already accepted in the market. The
Modern societies are more or less dependent on increase in value. In most of the western societies increase in value is only developing if new dimensions in a product are found, rudimental changes are applied or new inventions are embedded. The more innovative modern business organizations are the more successful they might be in market competitions. The questions are which organizational designs make growth more probable. Which organizations create ongoing inventions and which organizations only create value by mass market push strategies. Are innovative organizations more pull-orientated?